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The New York Eye and Ear Infirmary Launches Hearing Loss Awareness Campaign

National Public Service Announcement Featuring Chris Botti and Sting Encourages Baby Boomers to Get Their Hearing Tested

New York, NY (April 2012) - “As a musician, I know first-hand about the importance of hearing health. I cannot imagine a world without the ability to hear music. My world would be over!,” says world-renowned trumpeter and composer Chris Botti, who appears in a Public Service Announcement (PSA) released by The New York Eye and Ear Infirmary (NYEE.) Filmed by noted videographer and photographer Fabrizio Ferri, with voiceover narration by composer, singer, author, actor, and activist Sting, the PSA is the centerpiece of a multi-platform hearing loss awareness campaign aimed to encourage baby boomers to get their hearing tested. The PSA is being released in conjunction with the release of Chris Botti’s new CD “Impressions” on Columbia Records.

Hearing loss is a critical public health issue. According to The National Institutes of Health, approximately 36 million Americans already have some degree of hearing loss, and...with 10,000 baby boomers turning 65 each day, this number is expected to skyrocket. Experts predict that hearing loss will affect an astounding 78 million Americans by the year 2030.

Sting says: “I hope that with The New York Eye and Ear Infirmary as a partner, Chris and I are able to remind people of the critical need to protect their hearing.”

In conjunction with the nationally-broadcast PSA, NYEE has created a new educational website:www.iLikeMyHearing.org. According to Ronald Hoffman, MD, Medical Director of The Ear Institute at The New York Eye and Ear Infirmary, “Our expert team created this site as a one-stop resource to help all adults take control of their hearing health. It provides a simple hearing loss self-test, information on where baby boomers can go to get their hearing tested, and tips about ways to prevent hearing loss.”

NYEE has also created a new Facebook site – fb.com/iLikeMyHearing - featuring a “Favorite Sounds” video that captures people talking about their favorite sounds. Visitors can choose to “like” the site by recording their own favorite sounds, and by doing so enter a “Favorite Sounds Sweepstakes.” The sweepstakes prize is the $5,000-value opportunity for the winner and ten friends to share dinner with Chris Botti at The New York Eye and Ear Infirmary’s November 15 fundraising gala.

“The New York Eye and Ear Infirmary is a world leader in the diagnosis and treatment of ear disorders,” says NYEE president D. McWilliams Kessler. “We’re grateful that Chris, Fabrizio, and Sting are generously working to help us raise awareness about hearing loss among baby boomers because hearing loss can seriously impair our relationships, work, leisure pursuits and even safety.”